Basic Skills: Resources for Librarians
Purdue Online Writing Lab (OWL)
Business Writing. Colorado State University
How do I develop and deliver an effective "elevator" speech?
Guide on the Side - The
Elevator Speech - It's There for You
The Small is Powerful Online Toolkit for Winning Support for Your Rural Library
The Big Picture With Jamie LaRue
Six Ingredients for Frontline Advocacy Success
Advocacy Best Practices
Contact Elected Officials
Find Your Senator. Nebraska Legislature
Write Your Representative. United States House of Representatives
Senators of the 111th Congress. United States Senate
Nebraska Library Association
Budget in the Crosshairs? Navigating a Challenging Budget Year
ALTAFF (Association of Library Trustees, Advocates, Friends and Foundations)
Advocacy & Legislation. American Library Association
Libraries Prosper With Passion, Purpose and Persuasion. A PLA Toolkit for Success.
Advocacy Tips from the Facilitator Team. Turning the Page: Building Your Library Community.
ALA Library Fact Sheets
Library Research Service
The Big Hairy Audacious Goal: Colorado Public Library Advocacy Initiative
Escaping Ugly: Graphic Design Aids for Untrained Librarians, by Irene E. McDermott. Searcher May 2007. Vol. 15, No. 5, Pp.12-16.
The New Consumer Behavior Paradigm: Permanent or Fleeting?
Retail & Consumer Insights. Price Waterhouse Cooper
Jumpin' Jack Flash. Boomer Project
A First Lesson In Graphical Design
Information Searches that Solve Problems. Pew
Internet & American Life Project.
Marketing the Library. Ohio Library Council.
NebraskAccess Customizable Business Cards
Perceptions of Libraries and Information Resources (2005). OCLC.
Email Marketing Guide
Why We Buy: The Science of Shopping, by Paco Underhill. Simon & Schuster, 1999.
Printable Flyer Templates
Promotional Materials Generator. Programming Librarian
Twitter 101: a Special Guide
Libraries Using Facebook Pages
"Seven Strategies for
Marketing in a Web 2.0 World," by Darlene Fichter. Marketing Library Services, March/April 2007, Vol. 21, No. 2.
There's an App for That!: Libraries and Mobile Technology: An Introduction to Public Policy Considerations
Facebook Pages Insider's Guide
Social Media Policy. South Carolina State Library
Twitter Strategy Blog Series #6-Non-Profit and Issues Advocacy
How to YouTube
101 Essential Blogging Resources
Nebraska Libraries on the Web
Public Relations & Media Relations
Toolkit. Texas Library Association
PR Forum: Next Practice in Communication @ Your Library. Stephen Abrams. (PPT on Slideshare)
Corporate Identity Manuals and Guides
Media Map: Charting a Media Relations Strategy
Geek the Library: A Community Awareness Campaign
How to Organize a Friends Group: ALTAFF Fact Sheet #1
Organizational Tools for Friends Groups
Limitations on Lobbying Activities: Guidelines for 501(c)(3) Organizations