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NCampus - Nebraska Library Commission

Basic Skills: Resources for Librarians


Communication


Topic 1:  Personally Representing the Library

Assigned Readings:
Additional Resources:

Purdue Online Writing Lab (OWL)

Business Writing.  Colorado State University

How do I develop and deliver an effective "elevator" speech?

Guide on the Side - The Elevator Speech - It's There for You


Topic 2: Advocacy

Assigned readings:

The Small is Powerful Online Toolkit for Winning Support for Your Rural Library

The Big Picture With Jamie LaRue

Six Ingredients for Frontline Advocacy Success

Advocacy Best Practices

Additional Resources:

Contact Elected Officials

Find Your Senator.  Nebraska Legislature

Write Your Representative.  United States House of Representatives

Senators of the 111th Congress.  United States Senate

Nebraska Library Association

Budget in the Crosshairs?  Navigating a Challenging Budget Year

ALTAFF (Association of Library Trustees, Advocates, Friends and Foundations)

Advocacy & Legislation.  American Library Association

Libraries Prosper With Passion, Purpose and Persuasion.  A PLA Toolkit for Success.

Advocacy Tips from the Facilitator Team.  Turning the Page: Building Your Library Community.

ALA Library Fact Sheets

Library Research Service

The Big Hairy Audacious Goal:  Colorado Public Library Advocacy Initiative


Topic 3: Marketing

Assigned Readings:

Escaping Ugly: Graphic Design Aids for Untrained Librarians, by Irene E. McDermott. Searcher May 2007. Vol. 15, No. 5, Pp.12-16.

Additional Resources:

The New Consumer Behavior Paradigm:  Permanent or Fleeting?  Retail & Consumer Insights.  Price Waterhouse Cooper

Jumpin' Jack Flash.  Boomer Project

A First Lesson In Graphical Design

Information Searches that Solve Problems.  Pew Internet & American Life Project.

Marketing the Library.  Ohio Library Council.

NebraskAccess Customizable Business Cards

Perceptions of Libraries and Information Resources (2005).  OCLC.

usability!

Email Marketing Guide

Why We Buy: The Science of Shopping, by Paco Underhill. Simon & Schuster, 1999.

Printable Flyer Templates

Promotional Materials Generator.  Programming Librarian


Topic 4:  Social Media

Assigned Readings:

Twitter 101: a Special Guide

Libraries Using Facebook Pages

"Seven Strategies for Marketing in a Web 2.0 World," by Darlene Fichter. Marketing Library Services, March/April 2007, Vol. 21, No. 2.

There's an App for That!: Libraries and Mobile Technology: An Introduction to Public Policy Considerations

Additional Resources:

Facebook Pages Insider's Guide

Social Media Policy.  South Carolina State Library

Twitter Strategy Blog Series #6-Non-Profit and Issues Advocacy

How to YouTube

101 Essential Blogging Resources

Nebraska Libraries on the Web


Topic 5: Public Relations

Assigned readings:

Public Relations & Media Relations Toolkit.  Texas Library Association

Additional Resources:

PR Forum: Next Practice in Communication @ Your Library.  Stephen Abrams. (PPT on Slideshare)

Corporate Identity Manuals and Guides

Media Map:  Charting a Media Relations Strategy

Geek the Library: A Community Awareness Campaign


Topic 6: Disaster Preparedness and Recovery

Assigned readings:

How to Organize a Friends Group: ALTAFF Fact Sheet #1

Organizational Tools for Friends Groups

Additional Resources:

Limitations on Lobbying Activities: Guidelines for 501(c)(3) Organizations