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NCompass Live: Marketing on the Edge - Recorded Online Session 

Description

From its billboard and poster campaign to its YouTube comedy series, Craighead County Jonesboro (AR) Public Library (CCJPL) takes an adventurous approach to increasing community awareness. Compelled to change the perception of the library as an antiquated and boring institution, CCJPL produces aggressive, comedic promotional material thatís sure to inspire. We'll discuss strategy, getting buy-in, budgeting, the creative process, and community response. Join Ben Bizzle, Director of Technology at CCJPL, for an entertaining look at marketing on the edge.

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  • Links

For more information, to register for upcoming NCompass Live events, or to listen to recordings of past events, go to the NCompass Live Webpage.

Apply for Nebraska Library Commission C.E. Credits - Report your C.E. Activity - You must include your name and your library name. We will assume you watched this recording on the date of the email, unless you tell us otherwise. Please feel free to include any comments about the session as well. Check the C.E Guidelines for information on earning C.E Credits. Please email Laura Johnson, Continuing Education Coordinator, with questions about C.E. Credits. 
 

Class Format
Recorded Online Session
Date Recorded Length
8/29/2012 1 hour 26 minutes
Cost
No Charge
Presenter
Ben Bizzle
CE Hours
1.5
For Further Information Sponsor
Christa Burns
402-471-3107 or 800-307-2665
christa.burns@nebraska.gov
Nebraska Library Commission