Being found in commercial search engines, like Google, and writing indexable content have largely been on the periphery of library web development practice. In this session, we will explore the mechanics and principles of white hat SEO, identify components that contribute to successful harvesting of library web sites and microsites, and discuss the need to make library content findable in broader online settings. Come learn why SEO is not just snake oil and can be an integral part of library marketing and outreach initiatives.
Presented by Jason Clark: Jason is the Head of Digital Access and Web Services at Montana State University Library, where he builds library web applications and sets digital content strategies. You can find him online at http://jasonclark.info/ or on Twitter @jaclark.
NCompass Live is broadcast live on Wednesdays, from 10am - 11am Central Time. Convert to your time zone on the Official U.S. Time website or use the World Clock Time Zone Converter. In the Time Zone Converter, NCompass Live is broadcast from U.S.A - Nebraska - Lincoln.
Sessions are recorded for anyone who may want to see them again or who cannot attend them at the scheduled time. Registration is not required to view the archived recordings.
NCompass Live is presented online using the GoToWebinar online meeting service. GoToWebinar login instructions are sent to registered attendees after registration for a session has closed. The Registration End date is listed on each session page, but usually closes on the Monday night before the date of the session. Please see the NLC Online Sessions webpage for detailed information about GoToWebinar, including system requirements, firewall permissions, and equipment requirements for computer speakers and microphones.
|9/18/2013||10am - 11am (Central Time)|
|Registration Starts||Registration Ends|
|For Further Information||Sponsor|
402-471-3107 or 800-307-2665
|Nebraska Library Commission|