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Library Training & Events Calendar

NCompass Live: Anatomy of an Ad Campaign - Recorded Online Session 

Description

Heather Imhoff, Head of Public Information Services at Des Plaines (IL) Public Library, will share how the library used state per capita grant funds to plan and launch a multi-channel consumer advertising campaign promoting the eResources available for free with a library card. Includes the who, what, when, where and why as well as real costs, examples of the campaign, and tips for launching a campaign of your own.

For more information, to register for upcoming NCompass Live events, or to listen to recordings of past events, go to the NCompass Live Webpage.

Apply for Nebraska Library Commission C.E. Credits - Report your C.E. Activity - You must include your name and your library name. We will assume you watched this recording on the date of the email, unless you tell us otherwise. Please feel free to include any comments about the session as well. Check the C.E Guidelines for information on earning C.E Credits. Please email Laura Johnson, Continuing Education Coordinator, with questions about C.E. Credits. 
 

Class Format
Recorded Online Session
Date Recorded Length
2/18/2015 54 minutes
Cost
No Charge
Presenter
Heather Imhoff
CE Hours
1
For Further Information Sponsor
Christa Burns
402-471-3107 or 800-307-2665
christa.burns@nebraska.gov
Nebraska Library Commission