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NCompass Live: Tech Talk with Michael Sauers: Narrating the OPAC - Recorded Online Session 


Narrating the OPAC: How Can Storytelling and Narrative Analysis Improve the User-Friendliness of the Online Public Access Catalogue (OPAC)

This presentation investigates how narrative and storytelling principles can be applied to library online information retrieval technologies, and in particular to affecting the design of the library’s online public access catalogue (OPAC). Compelling evidence from both theory and actual prototypes demonstrates that narrative and storytelling principles can inform the design of modern information systems. Currently, corporations such as Coco Cola are recasting their Web presence as an online magazine reflecting a corporate trend by marketers to recast communications with consumers as storytelling rather than advertising. Libraries too can take advantage of these insights in storytelling for Web interface design and online communication, for recasting how we communicate to our users through our flagship service, the online catalogue.

Speaker: Mark-Shane Scale is from Kingston, Jamaica in the West Indies/Caribbean, where he pursued a BSc in Political Science with Statistics and later MLIS at the University of the West Indies, Mona campus. He has worked as a teacher librarian in a vocational school and later as a Departmental Librarian at the University of the West Indies, Department of Library and Information Studies. Eventually Mark-Shane got the opportunity to work as an Assistant Lecturer for the Department. He currently lives in Canada and is pursuing a PhD in Library and Information Science. His area of interest and specialisation is in information sources in social media and personal and organizational storytelling in knowledge sharing. He also has an interest in keeping up with technological trends such as social media and artificial intelligence. He is married and is the thankful father of 3 young girls.

In this monthly feature of NCompass Live, the NLC’s Technology Innovation Librarian, Michael Sauers, will discuss the tech news of the month and share new and exciting tech for your library.

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For more information, to register for upcoming NCompass Live events, or to listen to recordings of past events, go to the NCompass Live Webpage.

Apply for Nebraska Library Commission C.E. Credits - Report your C.E. Activity - You must include your name and your library name. We will assume you watched this recording on the date of the email, unless you tell us otherwise. Please feel free to include any comments about the session as well. Check the C.E Guidelines for information on earning C.E Credits. Please email Laura Johnson, Continuing Education Coordinator, with questions about C.E. Credits. 

Class Format
Recorded Online Session
Date Recorded Length
3/20/2013 53 minutes
No Charge
Mark-Shane Scale Michael Sauers
CE Hours
For Further Information Sponsor
Christa Burns
402-471-3107 or 800-307-2665
Nebraska Library Commission